{"id":159,"date":"2013-03-13T09:23:45","date_gmt":"2013-03-13T13:23:45","guid":{"rendered":"http:\/\/seanowen.wordpress.com\/?p=159"},"modified":"2021-05-22T21:53:18","modified_gmt":"2021-05-22T21:53:18","slug":"digital-marketing-is-not-george-foreman-style","status":"publish","type":"post","link":"https:\/\/causingreality.com\/?p=159","title":{"rendered":"Digital Marketing is NOT George Foreman Style"},"content":{"rendered":"<p><a href=\"https:\/\/causingreality.com\/wp-content\/uploads\/2013\/03\/easelly_visual-3.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-160\" alt=\"easelly_visual (3)\" src=\"https:\/\/causingreality.com\/wp-content\/uploads\/2013\/03\/easelly_visual-3.jpg?w=233\" width=\"233\" height=\"300\" srcset=\"https:\/\/causingreality.com\/wp-content\/uploads\/2013\/03\/easelly_visual-3.jpg 1254w, https:\/\/causingreality.com\/wp-content\/uploads\/2013\/03\/easelly_visual-3-233x300.jpg 233w, https:\/\/causingreality.com\/wp-content\/uploads\/2013\/03\/easelly_visual-3-796x1024.jpg 796w, https:\/\/causingreality.com\/wp-content\/uploads\/2013\/03\/easelly_visual-3-768x988.jpg 768w, https:\/\/causingreality.com\/wp-content\/uploads\/2013\/03\/easelly_visual-3-1193x1536.jpg 1193w, https:\/\/causingreality.com\/wp-content\/uploads\/2013\/03\/easelly_visual-3-1200x1544.jpg 1200w\" sizes=\"(max-width: 233px) 100vw, 233px\" \/><\/a>You cannot set it and forget it when placing digital advertising. Whether it\u2019s pay-per-click (PPC), Search Engine Marketing (SEM), Search Engine Optimization\u00a0 (SEO), Mobile Ads or even social media platform advertising \u2013 IT IS COMPLEX!<\/p>\n<p>You must constantly be placing and testing, measuring, revising, and repeating the same exercise. Yes, you can fine tune advertising by finding a sweet spot that works, but you will not stop there.<\/p>\n<p>The opportunities are incredible \u2013 place ads targeted at your email list. Yes, you can truly do that. Remarket advertising targets users who have been to your site and already perused products or services. At our fingertips is a world of demographics socio-graphics, lifestyles choices, and much more.<\/p>\n<p>If your ads aren\u2019t performing \u2013 don\u2019t say \u201cdigital ads didn\u2019t work for us.\u201d Instead find a better agency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You cannot set it and forget it when placing digital advertising. Whether it\u2019s pay-per-click (PPC), Search Engine Marketing (SEM), Search Engine Optimization\u00a0 (SEO), Mobile Ads or even social media platform advertising \u2013 IT IS COMPLEX! You must constantly be placing and testing, measuring, revising, and repeating the same exercise. Yes, you can fine tune advertising [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,6],"tags":[],"_links":{"self":[{"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/posts\/159"}],"collection":[{"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/causingreality.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=159"}],"version-history":[{"count":1,"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/posts\/159\/revisions"}],"predecessor-version":[{"id":260,"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/posts\/159\/revisions\/260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/media\/160"}],"wp:attachment":[{"href":"https:\/\/causingreality.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/causingreality.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/causingreality.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}