When I speak to entrepreneur groups and get asked what helped my businesses be successful (and what I wish I had done better), my answer is one in the same \u2013 \u201cDo everything right.\u201d\u00a0 That may seem obvious, but the emphasis is not on the word \u201cright\u201d, it is on the word \u201ceverything.\u201d If you play golf or have attempted golf, you know that everything must be done right \u2013 your body position, timing, flexibility, etc. If you\u2019ve ever taken a golf lesson, you would quickly be shown a video of yourself in which you would see everything you\u2019re doing wrong. Then you would step to the ball and swing again, the same old way.<\/p>\n
Why can\u2019t we change our swing in golf or in business? The answer is simple, we don\u2019t trust ourselves. We are cautious in our decisions. We worry about the negative impacts more than the positive benefits that will results from any change. Even when we do attempt a change, we don\u2019t commit 100%. This is just as bad for our golf swing and our business. We can\u2019t do things half-way and expect the best results.<\/p>\n
Business operations and marketing are also victims of lack of trust and commitment. By way of example, let\u2019s chat about your business operations. Regardless of whether you\u2019re a one person, two person or 50 person business, make sure you address everything in that business. Someone needs to be responsible for administration, finance, human resources, product development, sales, etc. Within each of those areas, you must do \u201ceverything\u201d right.<\/p>\n
Marketing is even more impacted by the lack of trust. If you have ever debated which media channel is best to drive revenue or what message will resonate or where dollars should be allocated, then you already know where I\u2019m going.\u00a0 If you don\u2019t commit to a strategy, and instead you fragment your budget and message, your results will suffer.<\/p>\n
I\u2019m not saying spend all your dollars in one spot. I am saying that you need to wisely invest those dollars, and realize that there is a minimum investment needed to yield a response. Also, some media channels make better pairings than others. Let\u2019s take SEM (Search Engine Marketing) as an example. Placing ads within the Google search network requires a lot more than just deciding keywords, ad messages, targets, and budgets.\u00a0 You must ensure your analytics are setup and will provide important feedback for continual campaign improvement. Your click-thru destination, most likely your web site, must also be prepared for your campaign. Is there a landing page created to capture data? Is there an enticing offer to further the conversation and encourage the \u201cclicker\u201d to delve deeper?<\/p>\n
You must commit to the channel and all the related requirements in order to be successful. It\u2019s like building a puzzle. You can\u2019t tell what the image is until the pieces are in place. However, we all think because we saw it on the box, we can put it together, much like looking at our golf swing on video. We see what we\u2019re doing wrong, but will we commit fully to changing it?<\/p>\n
In golf, we learn that our swing will \u2018break\u2019 when we start to make the change. This is\u00a0 because we are mentally only ready to commit to one change at a time. Once we\u2019ve committed to that change, and we realize that yes the ball is going in a new wrong direction, then we start to trust the pro and make the additional changes necessary to reach success. Changing everything at once is tough to trust, but in business, you won\u2019t waste your budget if you do \u201ceverything\u201d right with marketing.<\/p>\n
Commit to your message. Commit to your channels and the required investment Commit to driving your marketing and sales. Limping will not win the race.<\/p>\n","protected":false},"excerpt":{"rendered":"
When I speak to entrepreneur groups and get asked what helped my businesses be successful (and what I wish I had done better), my answer is one in the same \u2013 \u201cDo everything right.\u201d\u00a0 That may seem obvious, but the emphasis is not on the word \u201cright\u201d, it is on the word \u201ceverything.\u201d If you […]<\/p>\n","protected":false},"author":1,"featured_media":180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,5],"tags":[24,33],"_links":{"self":[{"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/posts\/179"}],"collection":[{"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/causingreality.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=179"}],"version-history":[{"count":1,"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/posts\/179\/revisions"}],"predecessor-version":[{"id":256,"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/posts\/179\/revisions\/256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/media\/180"}],"wp:attachment":[{"href":"https:\/\/causingreality.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/causingreality.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/causingreality.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}