The social media world has exploded and there\u2019s no doubt it will continue to grow. Social media has created an enormous industry for marketing professionals, retail platforms, IT and data management firms and the list goes on. There are so many reasons for the success of this new world, but we\u2019re going to simplify it into three simple reasons \u2013 Education, Entertainment and Ego.<\/p>\n
Those three E\u2019s define the very reason social media has taken off, and they also represent what you must do to be successful in attracting consumers. You must either be Educating, Entertaining or stroking the Ego of your target audience. The traditional public relations model will sometimes include the Educational component of winning exposure, and certainly you can be responsible for Entertainment through hosted events, product sampling, etc. Ego, though, how does that work?<\/p>\n
Clients often ask \u2013 why don\u2019t more people Comment or Like my Facebook postings? Why don\u2019t my followers retweet my tweets? What am I doing wrong? The answer is simple \u2013 did you make sure your Likers or Followers could answer the question, \u201cWhat\u2019s in it for me?\u201d when they saw your post or tweet? It\u2019s sad, but true- people will take action if there\u2019s something in it for them so give them that impression.<\/p>\n
As with most things in marketing and public relations, perception is reality. If you give the person a platform to be recognized \u2013 high scores on a game, survey opinion questions, posting pictures or simply a spot to brag, you\u2019ve conquered the challenge of Ego. Education and Entertainment are much easier to accomplish, but still you must put serious thought into whether you truly provide something which answers \u201cWhat\u2019s in it for me?\u201d<\/p>\n
There\u2019s a reason the most stupid videos on YouTube get the highest number of views \u2013 Entertainment. There\u2019s a reason that so many blogsters, video bloggers and commentators work feverishly at their craft even if they have virtually no one paying attention to them \u2013 Ego. And, there\u2019s a reason that we get enthralled with simple facts about our government, our environment, technology and our culture \u2013 Education.<\/p>\n
Give them something and they\u2019ll respond.<\/p>\n","protected":false},"excerpt":{"rendered":"
The social media world has exploded and there\u2019s no doubt it will continue to grow. Social media has created an enormous industry for marketing professionals, retail platforms, IT and data management firms and the list goes on. There are so many reasons for the success of this new world, but we\u2019re going to simplify it […]<\/p>\n","protected":false},"author":1,"featured_media":57,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[39],"_links":{"self":[{"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/posts\/56"}],"collection":[{"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/causingreality.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56"}],"version-history":[{"count":1,"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/posts\/56\/revisions"}],"predecessor-version":[{"id":273,"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/posts\/56\/revisions\/273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/causingreality.com\/index.php?rest_route=\/wp\/v2\/media\/57"}],"wp:attachment":[{"href":"https:\/\/causingreality.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/causingreality.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/causingreality.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}