We’ve seen it time and time again. A brand hires a spokesperson, sponsors a professional athlete, engages an army of Instagram influencers, and then, something goes bad. Their influencer says something, does something, is unprofessional, disrespectful, and the brand releases an announcement that they’ve cut ties. Done. In the major league world, this is taken […]
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Arithmetic of Behavior Marketing
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Beyond the 20% Smart Mark
It’s a common belief that most people using a particular application really only use 20% of the system’s capabilities. Glance around any application you use – Word, Evernote, Excel… can you really claim to know more than 20% of what the system has to offer? People who go beyond, well beyond, this mark are referred […]