I was having dinner last night with an old friend and he said, “you would never buy a race horse that was proven to come in 2nd or 3rd place and never first so why would you hire that employee?” Arguably you could say that out of 100 potential applicants you are doing pretty good […]
Category: Business Management
Beyond the 20% Smart Mark
It’s a common belief that most people using a particular application really only use 20% of the system’s capabilities. Glance around any application you use – Word, Evernote, Excel… can you really claim to know more than 20% of what the system has to offer? People who go beyond, well beyond, this mark are referred […]
Trust Your Business Swing
When I speak to entrepreneur groups and get asked what helped my businesses be successful (and what I wish I had done better), my answer is one in the same – “Do everything right.” That may seem obvious, but the emphasis is not on the word “right”, it is on the word “everything.” If you […]
Feeling Good as a Customer From Marketing Automation
It’s important for customers to feel wanted. This creates loyalty with a brand. In the Business to Consumer (B2C) and Business to Business (B2B) markets there is certainly a drive by large brands to create this loyalty. Consumer brands connect with consumers through cause marketing activations supporting non-profits, by providing education and tools that help […]
Rapid Business Growth? Have Some Balls.
Earlier this year I faced a challenge in our company. Using both parts of my brain I challenged myself to figure out a way to convey what I was seeing to the employees. In short, we had experience extremely rapid growth in the last couple years. All the new faces, services, and processes challenged us. […]
IF only we did everything we are supposed to.
Going from the gut is necessary, sometimes. Entrepreneurs, venture capitalists, inventors and many more simply wouldn’t succeed if they didn’t sometimes follow their heart or their gut. When is it right to make a decision purely based on the facts then? It all depends on your comfort level with risk and what you’re risking, really. […]
Kick It Off
I’ve already picked out the title ofthe book that I’ll probably never write. It’s simple “IF” I might even get fancy and put an ellipse at the end “IF…” That word is great. It represents so much hope and imagniation, but also when you own a business sometimes it contains the hint of defeat – […]