Social media may continue to evolve, but frankly – humans don’t. Well, at least not nearly as fast. For years people have heard me say, “Consider the E-Reaction to your posts.” Open any social media platform – Facebook, Twitter, StumbleUpon, Digg, etc. Look at all the posts. I bet each and every post will fall […]
Month: March 2013
Digital Marketing is NOT George Foreman Style
You cannot set it and forget it when placing digital advertising. Whether it’s pay-per-click (PPC), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Mobile Ads or even social media platform advertising – IT IS COMPLEX! You must constantly be placing and testing, measuring, revising, and repeating the same exercise. Yes, you can fine tune advertising […]
Nurturing the Undeveloped Market – Your Customers
How’s your Lead Scoring system working? Oh, you don’t do that yet? Ok. How’s the CRM utilization in your company? I see. Well, that’s too bad because you’re spending a lot of money trying to win new customers when your current customers would love to buy more. In preparing our 2013 Financial Industry Digital Marketing […]