Companies focus on short-term returns. They must. They answer to shareholders on a daily basis. Investors are looking for returns to be instantaneous. But this may stop brands from investing and growing for maximum generational potential. In a quest for short-term gains, brands may even be encouraged to make decisions affecting long term brand equity. […]
Category: Sales
Nurturing the Undeveloped Market – Your Customers
How’s your Lead Scoring system working? Oh, you don’t do that yet? Ok. How’s the CRM utilization in your company? I see. Well, that’s too bad because you’re spending a lot of money trying to win new customers when your current customers would love to buy more. In preparing our 2013 Financial Industry Digital Marketing […]
Chasing Emotions for Commerce and Wealth
You can trace every single business transaction back to an emotion. If you’re in the non-profit world, but still responsible for fundraising, you especially know what this means. Whether you’re an entrepreneur searching for your next big idea, a business owner trying to grow or a marketer responsible for promoting a product or services – […]
Feeling Good as a Customer From Marketing Automation
It’s important for customers to feel wanted. This creates loyalty with a brand. In the Business to Consumer (B2C) and Business to Business (B2B) markets there is certainly a drive by large brands to create this loyalty. Consumer brands connect with consumers through cause marketing activations supporting non-profits, by providing education and tools that help […]