99% of the time. That’s my answer. Here’s why… If we think about traditional advertising the channels include broadcast with television and radio, newsprint and magazines, billboards and out-of-home advertising, and finally direct mail. These are great mediums to reach a fairly large audience, albeit shrinking, which is extremely diverse in demographics, psychographics, and lifestyle. […]
Category: PPC
Tools Don’t Make You Talented!
Grab the baseball bat – now play in the Majors. Here’s a scalpel – go operate. Last night, I purchased a baseball bat. I’m very excited. Now that I have the right tool I’m going to play in the majors. Did you just chuckle? OK, maybe that’s farfetched. Perhaps, I will go purchase a scalpel. […]