99% of the time. That’s my answer. Here’s why… If we think about traditional advertising the channels include broadcast with television and radio, newsprint and magazines, billboards and out-of-home advertising, and finally direct mail. These are great mediums to reach a fairly large audience, albeit shrinking, which is extremely diverse in demographics, psychographics, and lifestyle. […]
Month: May 2013
Trust Your Business Swing
When I speak to entrepreneur groups and get asked what helped my businesses be successful (and what I wish I had done better), my answer is one in the same – “Do everything right.” That may seem obvious, but the emphasis is not on the word “right”, it is on the word “everything.” If you […]
Twitter’s Front Door
I remember many years ago a friend of mine telling me that she painted the front door to her house a strong green color. She did this because she was told by her psychic that it was the color of money and would bring good fortune. Well, I think Twitter has the opposite idea. If […]