99% of the time. That’s my answer. Here’s why… If we think about traditional advertising the channels include broadcast with television and radio, newsprint and magazines, billboards and out-of-home advertising, and finally direct mail. These are great mediums to reach a fairly large audience, albeit shrinking, which is extremely diverse in demographics, psychographics, and lifestyle. […]
Category: Mobile
Tools Don’t Make You Talented!
Grab the baseball bat – now play in the Majors. Here’s a scalpel – go operate. Last night, I purchased a baseball bat. I’m very excited. Now that I have the right tool I’m going to play in the majors. Did you just chuckle? OK, maybe that’s farfetched. Perhaps, I will go purchase a scalpel. […]
Digital Marketing is NOT George Foreman Style
You cannot set it and forget it when placing digital advertising. Whether it’s pay-per-click (PPC), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Mobile Ads or even social media platform advertising – IT IS COMPLEX! You must constantly be placing and testing, measuring, revising, and repeating the same exercise. Yes, you can fine tune advertising […]
Killing Time Creates Marketer Value
There was an article in the NY Times today. (http://dealbook.nytimes.com/2012/11/22/banned-on-wall-street-facebook-twitter-and-gmail/?ref=technology) It covered the ban on Facebook, YouTube, Twitter and the like from Wall Street’s corporate firewalls. The reasons are somewhat obvious – they want the employees 100% focused on the work at hand and are hyper sensitive to security. Let’s face it, information is equal to […]
Mobile Platform Predictions
You want to do an app? What platform are you creating it for – Android, iPhone, Blackberry? Oh, and remember there are multiple platforms on blackberry too. It’s a hard decision for businesses to make. The irony is that businesses are challenged to put marketing dollars toward anything new, let alone an app. Some marketing […]