I remember many years ago a friend of mine telling me that she painted the front door to her house a strong green color. She did this because she was told by her psychic that it was the color of money and would bring good fortune. Well, I think Twitter has the opposite idea. If […]
Category: Marketing
Tools Don’t Make You Talented!
Grab the baseball bat – now play in the Majors. Here’s a scalpel – go operate. Last night, I purchased a baseball bat. I’m very excited. Now that I have the right tool I’m going to play in the majors. Did you just chuckle? OK, maybe that’s farfetched. Perhaps, I will go purchase a scalpel. […]
Engagement Drivers Haven’t Changed
Social media may continue to evolve, but frankly – humans don’t. Well, at least not nearly as fast. For years people have heard me say, “Consider the E-Reaction to your posts.” Open any social media platform – Facebook, Twitter, StumbleUpon, Digg, etc. Look at all the posts. I bet each and every post will fall […]
Digital Marketing is NOT George Foreman Style
You cannot set it and forget it when placing digital advertising. Whether it’s pay-per-click (PPC), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Mobile Ads or even social media platform advertising – IT IS COMPLEX! You must constantly be placing and testing, measuring, revising, and repeating the same exercise. Yes, you can fine tune advertising […]
Nurturing the Undeveloped Market – Your Customers
How’s your Lead Scoring system working? Oh, you don’t do that yet? Ok. How’s the CRM utilization in your company? I see. Well, that’s too bad because you’re spending a lot of money trying to win new customers when your current customers would love to buy more. In preparing our 2013 Financial Industry Digital Marketing […]
Google Continues to Improve the Power of Advertising
Yesterday, Google Adwords announced enhanced campaigns. Cutting to the point, Google has added greater targeting ability. They realize that users are more receptive to advertisements which target them based on location, the type of device they are using and even the time of day. Google realizes what many networks do not yet get. They know […]
Chasing Emotions for Commerce and Wealth
You can trace every single business transaction back to an emotion. If you’re in the non-profit world, but still responsible for fundraising, you especially know what this means. Whether you’re an entrepreneur searching for your next big idea, a business owner trying to grow or a marketer responsible for promoting a product or services – […]
Killing Time Creates Marketer Value
There was an article in the NY Times today. (http://dealbook.nytimes.com/2012/11/22/banned-on-wall-street-facebook-twitter-and-gmail/?ref=technology) It covered the ban on Facebook, YouTube, Twitter and the like from Wall Street’s corporate firewalls. The reasons are somewhat obvious – they want the employees 100% focused on the work at hand and are hyper sensitive to security. Let’s face it, information is equal to […]
Feeling Good as a Customer From Marketing Automation
It’s important for customers to feel wanted. This creates loyalty with a brand. In the Business to Consumer (B2C) and Business to Business (B2B) markets there is certainly a drive by large brands to create this loyalty. Consumer brands connect with consumers through cause marketing activations supporting non-profits, by providing education and tools that help […]
Are Agencies Fooling Their Clients?
When I first started in this business, individual agencies were experts in only a few areas – direct marketing, billboard, broadcast, retail, etc. Only the largest of agencies claimed to perform brilliantly in all areas. It’s for this reason clients had different agencies for specific specialties. However, forcing agencies to work together wasn’t acceptable, of […]