The last few years have elevated the need for transparency in the corporate world. The reason this need arose was due to the inappropriate actions of some corporations and individuals. In response, the public demanded corporations be more revealing or transparent in regard to their activities. The marketing world has a similar demand that is […]
Category: Marketing
Make Your Web Site Social
Just a few years ago there was significant discussion of whether businesses would stop building web sites and move their information strictly to Facebook. I was vehement in my opinion then, and remain just as convinced today, this is not going to happen. Ironically, Facebook appears to agree. However, Facebook has also given us the power […]
Rate of Change Simplifies B to B Marketing
“Those who stand for nothing fall for anything.” This is a great quote and while its exact origin isn’t known, many people have used similar lines and for good reason. It’s true. A good friend of mine has been talking about thought leadership portals and expertise positioning for a couple years now. I’ve always agreed […]
Getting Feedback and Influencing the Conversation
Businesses and brands want feedback from their clients. They prefer that the feedback is private when it’s not so good, and that it’s very public when it’s a glowing review. How can you make that possible? You may think this sounds impossible. While it absolutely represents a challenge, you can certainly help guide the conversation. […]
What’s In It For Me?
The social media world has exploded and there’s no doubt it will continue to grow. Social media has created an enormous industry for marketing professionals, retail platforms, IT and data management firms and the list goes on. There are so many reasons for the success of this new world, but we’re going to simplify it […]