Social media may continue to evolve, but frankly – humans don’t. Well, at least not nearly as fast. For years people have heard me say, “Consider the E-Reaction to your posts.” Open any social media platform – Facebook, Twitter, StumbleUpon, Digg, etc. Look at all the posts. I bet each and every post will fall […]
Tag: Social Media
Are Agencies Fooling Their Clients?
When I first started in this business, individual agencies were experts in only a few areas – direct marketing, billboard, broadcast, retail, etc. Only the largest of agencies claimed to perform brilliantly in all areas. It’s for this reason clients had different agencies for specific specialties. However, forcing agencies to work together wasn’t acceptable, of […]
Dear Brands: Be Authentic in Social Media or Lose
The last few years have elevated the need for transparency in the corporate world. The reason this need arose was due to the inappropriate actions of some corporations and individuals. In response, the public demanded corporations be more revealing or transparent in regard to their activities. The marketing world has a similar demand that is […]
Make Your Web Site Social
Just a few years ago there was significant discussion of whether businesses would stop building web sites and move their information strictly to Facebook. I was vehement in my opinion then, and remain just as convinced today, this is not going to happen. Ironically, Facebook appears to agree. However, Facebook has also given us the power […]
Getting Feedback and Influencing the Conversation
Businesses and brands want feedback from their clients. They prefer that the feedback is private when it’s not so good, and that it’s very public when it’s a glowing review. How can you make that possible? You may think this sounds impossible. While it absolutely represents a challenge, you can certainly help guide the conversation. […]
What’s In It For Me?
The social media world has exploded and there’s no doubt it will continue to grow. Social media has created an enormous industry for marketing professionals, retail platforms, IT and data management firms and the list goes on. There are so many reasons for the success of this new world, but we’re going to simplify it […]