It’s a common belief that most people using a particular application really only use 20% of the system’s capabilities. Glance around any application you use – Word, Evernote, Excel… can you really claim to know more than 20% of what the system has to offer? People who go beyond, well beyond, this mark are referred […]
Can Digital Advertising Replace Traditional Advertising?
99% of the time. That’s my answer. Here’s why… If we think about traditional advertising the channels include broadcast with television and radio, newsprint and magazines, billboards and out-of-home advertising, and finally direct mail. These are great mediums to reach a fairly large audience, albeit shrinking, which is extremely diverse in demographics, psychographics, and lifestyle. […]
Trust Your Business Swing
When I speak to entrepreneur groups and get asked what helped my businesses be successful (and what I wish I had done better), my answer is one in the same – “Do everything right.” That may seem obvious, but the emphasis is not on the word “right”, it is on the word “everything.” If you […]
Twitter’s Front Door
I remember many years ago a friend of mine telling me that she painted the front door to her house a strong green color. She did this because she was told by her psychic that it was the color of money and would bring good fortune. Well, I think Twitter has the opposite idea. If […]
Tools Don’t Make You Talented!
Grab the baseball bat – now play in the Majors. Here’s a scalpel – go operate. Last night, I purchased a baseball bat. I’m very excited. Now that I have the right tool I’m going to play in the majors. Did you just chuckle? OK, maybe that’s farfetched. Perhaps, I will go purchase a scalpel. […]
Engagement Drivers Haven’t Changed
Social media may continue to evolve, but frankly – humans don’t. Well, at least not nearly as fast. For years people have heard me say, “Consider the E-Reaction to your posts.” Open any social media platform – Facebook, Twitter, StumbleUpon, Digg, etc. Look at all the posts. I bet each and every post will fall […]
Digital Marketing is NOT George Foreman Style
You cannot set it and forget it when placing digital advertising. Whether it’s pay-per-click (PPC), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Mobile Ads or even social media platform advertising – IT IS COMPLEX! You must constantly be placing and testing, measuring, revising, and repeating the same exercise. Yes, you can fine tune advertising […]
Nurturing the Undeveloped Market – Your Customers
How’s your Lead Scoring system working? Oh, you don’t do that yet? Ok. How’s the CRM utilization in your company? I see. Well, that’s too bad because you’re spending a lot of money trying to win new customers when your current customers would love to buy more. In preparing our 2013 Financial Industry Digital Marketing […]
Google Continues to Improve the Power of Advertising
Yesterday, Google Adwords announced enhanced campaigns. Cutting to the point, Google has added greater targeting ability. They realize that users are more receptive to advertisements which target them based on location, the type of device they are using and even the time of day. Google realizes what many networks do not yet get. They know […]
Chasing Emotions for Commerce and Wealth
You can trace every single business transaction back to an emotion. If you’re in the non-profit world, but still responsible for fundraising, you especially know what this means. Whether you’re an entrepreneur searching for your next big idea, a business owner trying to grow or a marketer responsible for promoting a product or services – […]