There was an article in the NY Times today. (http://dealbook.nytimes.com/2012/11/22/banned-on-wall-street-facebook-twitter-and-gmail/?ref=technology) It covered the ban on Facebook, YouTube, Twitter and the like from Wall Street’s corporate firewalls. The reasons are somewhat obvious – they want the employees 100% focused on the work at hand and are hyper sensitive to security. Let’s face it, information is equal to […]
Feeling Good as a Customer From Marketing Automation
It’s important for customers to feel wanted. This creates loyalty with a brand. In the Business to Consumer (B2C) and Business to Business (B2B) markets there is certainly a drive by large brands to create this loyalty. Consumer brands connect with consumers through cause marketing activations supporting non-profits, by providing education and tools that help […]
Rapid Business Growth? Have Some Balls.
Earlier this year I faced a challenge in our company. Using both parts of my brain I challenged myself to figure out a way to convey what I was seeing to the employees. In short, we had experience extremely rapid growth in the last couple years. All the new faces, services, and processes challenged us. […]
Are Agencies Fooling Their Clients?
When I first started in this business, individual agencies were experts in only a few areas – direct marketing, billboard, broadcast, retail, etc. Only the largest of agencies claimed to perform brilliantly in all areas. It’s for this reason clients had different agencies for specific specialties. However, forcing agencies to work together wasn’t acceptable, of […]
Dear Brands: Be Authentic in Social Media or Lose
The last few years have elevated the need for transparency in the corporate world. The reason this need arose was due to the inappropriate actions of some corporations and individuals. In response, the public demanded corporations be more revealing or transparent in regard to their activities. The marketing world has a similar demand that is […]
Make Your Web Site Social
Just a few years ago there was significant discussion of whether businesses would stop building web sites and move their information strictly to Facebook. I was vehement in my opinion then, and remain just as convinced today, this is not going to happen. Ironically, Facebook appears to agree. However, Facebook has also given us the power […]
Rate of Change Simplifies B to B Marketing
“Those who stand for nothing fall for anything.” This is a great quote and while its exact origin isn’t known, many people have used similar lines and for good reason. It’s true. A good friend of mine has been talking about thought leadership portals and expertise positioning for a couple years now. I’ve always agreed […]
Mobile Platform Predictions
You want to do an app? What platform are you creating it for – Android, iPhone, Blackberry? Oh, and remember there are multiple platforms on blackberry too. It’s a hard decision for businesses to make. The irony is that businesses are challenged to put marketing dollars toward anything new, let alone an app. Some marketing […]
Getting Feedback and Influencing the Conversation
Businesses and brands want feedback from their clients. They prefer that the feedback is private when it’s not so good, and that it’s very public when it’s a glowing review. How can you make that possible? You may think this sounds impossible. While it absolutely represents a challenge, you can certainly help guide the conversation. […]
What’s In It For Me?
The social media world has exploded and there’s no doubt it will continue to grow. Social media has created an enormous industry for marketing professionals, retail platforms, IT and data management firms and the list goes on. There are so many reasons for the success of this new world, but we’re going to simplify it […]